Home

WRITERS WANTED! (click-me)

Feature Article:

How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation
If your web pages are down — even momentarily — it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time. The Internet has changed the way we access information, and the way we buy...
...Read More

top100searchengine.com

How to Use Meta Tags for Search Engine Optimization

top100searchengine.com       Navigation

How to Use Meta Tags for Search Engine Optimization
Copyright 2002 Herman Drost

Statistics show that only one of every four Web Sites have
Meta tags. However using these tags can give your site
an advantage over other sites that do not. Meta tags enable
most visitors to initially find your site from the search engines.

What are Meta Tags?
These are HTML tags that provide information
that describes the content of the web pages that the visitor
will be viewing. Web Site owners use this resource to control
their positioning and descriptions in the search engines. Most
search engines incorporate reading meta tags as part of their
indexing formula.

Where to Place Meta Tags
They should go in between the
and tags in your html page.

Types of Meta Tags
The Doctype tag The DTD (Document Type Definition) tag
precedes the opening tag. It is generally
the first element to be used on any page. It distinguishes the
version of HTML in use from other versions of HTML and tells the
browser what tags to expect when laying out the page.



If a browser doesn't understand a tag, it just ignores it. This,
in effect, renders useless. For the proponents of
strict standardization, a statement like would ensure
standardization. If a browser didn't recognize the statement, it
could ignore the page.

META Tags and Document Identification
The syntax for the tag is:

or


The tag requires the CONTENT attribute and adds either
the NAME or HTTP-EQUIV attribute. These define the general
information you are creating or changing in the document, and
the CONTENT attribute defines the value of the general
information.

HTTP-EQUIV Attribute
tags are equivalent to HTTP headers.
To understand headers, you must understand the process
that occurs when you use a Web browser to request a
document from a Web server. You request information using your
browser and the Web Server receives your request via HTTP, the
standard Web protocol. When the server finds the page you
requested, it generates an HTTP response. The initial data in
that response is called the HTTP header block. This header gives
the Web browser information useful for displaying the page.

Common Examples of the HTTP-EQUIV Attribute Value
Language META Tag
This is an optional tag. It declares to users
the natural language of the document being indexed. Search engines
which index websites based on language often read this tag to
determine which language(s) is supported. This tag is
particularly useful for non-english and multiple language
websites.



Content-type Tag
The Content-Type entity-header field indicates the media type
of the entity-body sent to the recipient. This is an optional tag.



Expires META Tag
An optional tag that defines the date when the file will be considered
expired in cache and a new page will be generated. Only use when
your website is running a limited time event or there is a preset date
when your document will no longer be valid.



Refresh META Tag
An optional tag used as a way to redirect or refresh users to another
web page after X number of seconds.
This META tag is often used as a "bridge" page which is accessed
first by users and are then redirected to another web page.

content="seconds;url=http://www.website.com/index.html">

NAME Attribute
tags with a NAME attribute are used for
information types that do not correspond to HTTP headers.

Common Examples of the HTTP-NAME Attribute
Keyword Tag Search
Engines that support META tags will often use the keywords found
on your pages as a means to categorize your website based on the
search engines indexing algorithms (proprietary algorithms which
index your website in search engine databases).

Ensure you choose keywords that are relevant to your site. Avoid
excessive repetition as many search engines will penalize your
rankings for attempting to abuse their system. Search engines
give priority to the first few words in your description, so
focus on your main keywords and then elaborate further by using
synonyms or other related words.



Keyword values are usually separated by commas. The maximum
keyword allowance is 1000 characters, however, it is believed
that anything over 255 characters is ignored.

Description Tag
Search engines that support META tags will often display the
Description META tag along with your title in their results.
When creating your META tags, make the first sentence
of your description field capture the attention of a user and
use the rest of the description tag to elaborate further.

outdoor camps”>

Keep this description to no more than 25 words (maximum
allowance is 150 characters). Not all search engines recognize
this tag.

Conclusion
Don’t let your site be one of the four web sites on the Web that
do not have Meta Tags. Optimize it now, so you have
a greater chance to be listed in the search engines. Getting
listed, will bring more traffic which may mean more sales.

About the Author

Herman Drost is a Certified Internet Webmaster (CIW) owner and
author of iSiteBuild.com
Site Design and Low Cost Hosting
(http://www.isitebuild.com)

Subscribe to the “Marketing Tips” newsletter for more original
articles. mailto:subscribe@isitebuild.com

top100searchengine.com

More Reading:


How To Indirectly Get To The Top Of Search Engines

How and Why to Start Writing Articles to Promote Your Website in the Search Engine

How to Harness the POWER of Pay per Click Search Engines

How to use Search Engines effectively

How To Conceal Your Websites Fingerprint From The Search Engines

 
How to Easily Create a Search Engine Friendly Navigation Menu For Your Website

How To Research Keywords For Search Engine Marketing

How To Verify And Monitor Your Search Engine Listing On Google com

How To Improve Your Search Engine Ranking

How to Increase Link Popularity and Improve Search Engine Ranking

Home

Additional Reading


How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make...
...Read More

How To Trick The Search Engines
How to Trick the Search Engines In a Zen sort of Way Everybody is looking for the magic formula that will get their site listed on the first page of Google. Because of this, the internet is full of search engine optimization experts that are...
...Read More



 

 

Internet Search for: meta, search, web, search_engine_how_to, tags, tag

[an error occurred while processing this directive]

 

Copyright    top100searchengine.com