|The primary key to getting fantastic search engine placement |
for your website is using a technique called “entrance pages”.
Entrance pages have just one purpose: to rank highly on one
search engine for one keyword phrase. Entrance pages aren’t
pretty… what looks good to a search engine usually looks
terrible to a human. Also, entrance pages must be specifically
tuned to one phrase and one search engine.
Let’s examine the reasons for using entrance pages compared
to just submitting your “home page” to the search engines. An
entrance page is optimized by various techniques to achieve a
high ranking on a particular search engine. Your home page
may not have been optimized at all… or it may be optimized to
generally achieve a moderate ranking on all search engines.
You see, the techniques that achieve a high ranking on a search
engine for a web page will kill your ranking on another search
engine… so it’s practically impossible to achieve a high
ranking on all the major search engines with only one page
submitted (i.e. your home page).
That is why entrance pages are used. Using this technique, you
can tune a web page to get a high ranking on one search engine
for one keyword phrase. To achieve high rankings on all the
major search engines for your keyword phrase, it is necessary
to design multiple entrance pages. For example, if I want to
rank highly under the keyword phrase “internet marketing” I
will have to create separate pages for Alta Vista, HotBot,
Lycos, Excite, InfoSeek, MSN, etc.
Entrance pages are not designed to look good. You don’t need
a lot of graphics or glamour. What you do need are
tags, tags, headline tags, tags,
It is important that you have links on your entrance pages.
Wise webmasters link both to their own home page and all
their other entrance pages. Following is a good example of a
link on an entrance page: HREF=”EXAMPLE.HTML”>keyword phrase goes here.
Last, but definitely not least, is your body text. Start your body
text with your keyword phrase. Begin the next sentence with a
synonym. Different engines require different amounts of body
text, so experiment and see what ranks best for you. Don’t just
repeat your keyword phrase or synonyms over and over. It’s
best to sprinkle them throughout your text lightly.
One of the tricks professionals use is to analyze their page with
a keyword density analyzer. There are several available. One
that comes to mind is news.com/kda/”>“Keyword Density Analyzer”. A
keyword density analyzer is the best way to make sure you are
not repeating your keywords too many times on your entrance
pages. For most search engines, a keyword density (number of
keyword repetitions on your page compared to number of other
words) is about 3% - 4%.
The final, most important thing to have on your entrance pages
is a link to your website. DO NOT have a “meta-refresh” tag
that automatically forwards people to your website and DO
massacre your search engine ranking.
Once you have created your entrance pages, uploaded them to
your server and submitted the URLs to the search engines
(don’t do too many at once – you’ll be penalized), wait a
month or two and you’ll have fantastic rankings. Be careful,
unscrupulous webmasters search for high ranking entrance
pages and like to steal the code to get their own high
placements. One way to protect against this is by using
cloaking software. It’s fairy easy to set up and use, and has the
added bonus of never letting web surfers see your ugly
entrance pages… they are automatically forwarded to your
home page without ever knowing they went through an
Check your rankings often, and experiment to get the best
results. One good way to check your rankings is to use
software like WebPosition Gold. You can also check them
manually by visiting each search engine and searching for your
Final advice: be patient and don’t give up. It isn’t always easy
to get top rankings, especially when the competition for your
keyword phrases is tough. Be creative, work hard, and you
will get the hits your website deserves!
About the Author
Dan Kramer, of Volatile Graphix, Inc. dba KloakIt.
Kloakit's web site is a resource for a shareware stealth script
with many resources for web site promotion and CGI
discussion. You can reach Dan at email@example.com or visit the
KloakIt website at http://www.kloakit.com .
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