|If you advertise on pay-per-click search engines -- |
like Overture.com -- here's the easiest way to
minimize your risk and maximize your profits:
Visit Overture.com and click "Advertiser Login" at the
upper left. Then, near the lower left corner of the
page, click on Search Term Suggestion Tool.
Now here's the fun part: pick a keyword phrase that
your prospects are searching on. For example, if you
sell a business opportunity, you might pick
Type that keyword into the Search Term Suggestion Tool
and click the blue arrow. You instantly get to see all
of the keywords that Overture visitors searched on last
month, how many searches were done on each word!
Why is this so valuable? At first, you might think the
"secret" is to bid on the most popular keyword phrases
... the ones that receive the most searches.
True, this will bring you lots of traffic, but it will
also cost you a fortune! After all, these words are
also the most competitive. So they command the highest
bids. At the time of this writing, the #1 listing
under "business opportunity" costs $1.36 per click!
My profit-boosting secret is to do just the opposite:
bid on all of the least popular, least competive words.
They're dirt cheap! For example, at the time of this
writing, you can buy the #1 position under "full time
income opportunity working from home" for just just 16
cents per click!
The secret is to find at least 100 of these less
competitive words, all of which are relevant to your
web site, and place bids on all of them. In this way,
you can generate just as many clicks as if you bid on
the high-priced "business opportunity" -- but at a
much lower cost per click!
How do you find 100 cheap keywords? Keep typing "core"
keywords into the Search Term Suggestion Tool. For
example, the phrase "home based" will yield dozens of
additional keyword phrases you can bid on. Good luck!
About the Author
Trevor Levine's team of copywriters outperform control
letters for clients like Corey Rudl, Mypoints, and
Dale Carnegie Training. If you want to explode the
response to your sales copy, visit them at
www.marketingexperts.com for a FREE quote.
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