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Feature Article:

How To Indirectly Get To The Top Of Search Engines
Copyright 2005 Ronald Gibson There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get...
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How To Get Your Site Listed in the Search Engines

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Getting listed in the Search Engines these days is crucial if you
want to attract consistent traffic to your web site. Yet it is not
easy these days. A listing in the Pay Per Click Search Engines is
beyond the expense of what most small business marketers can handle.
Getting listed in the others takes many weeks of tweaking your site
and even after all that is done, there is still no guarantee.

What's the answer?
The answer is to create a Theme-Based Site which will contain tightly
focused keywords centering on the theme of the site.

Why are Theme-Based Sites so important?
Search Engines have become wise to the millions of doorway pages
being created. Online marketers try to trick the search engines in
order to get a high ranking. This has now changed.

As of last year, search engines are looking at the whole site as one
page. Each page must relate tightly to the whole theme. This will
alllow the person searching to pull up only those sites focused on
the subject he is searching for.

How Does This Work?
1.The Theme-Based Site focuses on one product or service. You
then build all your pages centered around this theme, being careful
to create and weave researched keywords throughout your title, meta
tags, headings and content.

Here's how the search engine indexes your site:
Indexing of site title
Indexing of meta tags
Indexing of major headings
Indexing of text content of pages
Finally the search engine looks at the links on your site.

2. The site should have its own domain name, so it is a stand alone
site that then links to your main site. This will be your sales site.
This site has all your products or services on it. You can develop a
Theme-Based Site for each of the products on your sales site. Each of
these Theme-Based Sites will then link into your sales site, driving
traffic to it.

Here's an example of what it could look like:
car-care.com - your main sales site
interior-car-care.com - First Theme-Based Site
exterior-car-care.com - Second Theme-Based Site
engine-car-care.com - Third-Theme Based Site

All the Theme-Based Sites would contain a link to the car-care.com
sales site. Your sales site will contain links to each of these Theme-
Based Sites so visitors can go there for more indepth information.

3. The purpose of your sales site is to make the sale. It does not
have to be optimized with keywords because the focus is to get the
order. The purpose of the theme based site is to presell the product
by providing all the information necessary to put the customer at
ease, and bringing him into the buying position.

Take one of your products or services and create a Theme-Based Site
this week. Monitor its ranking in the main search engines in the
coming weeks. If successful, you will see an increase in visitors to
your main site and ultimately more sales.

About the Author

Herman Drost is a Certified Internet Webmaster (CIW)
and owner of iSiteBuild.com
Site Design, Hosting, Promotion
Author of "Marketing Tips" newsletter.

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More Reading:

How Can You Learn How to Achieve Top Search Engine Rankings

How To Indirectly Get To The Top Of Search Engines

How to Increase Your Search Engine Ranking

How To Measure Search Engine Marketing ROI

How to Submit Your Site to Search Engines

How to make the most out of Paid Submissions to Search Engines

How to optimize your site without breaking search engine guideline

How To Get Your Page Ranked High In Search Engines

How to get top position rankings in the search engines every time within 28 days

How and Why to Start Writing Articles to Promote Your Website in the Search Engine


Additional Reading

How To Select Keywords For Search Engine Optimization
Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn't have the keywords they're looking for, they'll miss you. Determining keywords is an art; it's best to...
...Read More

How to succeed with the Search Engines
The Cold Hard Facts….. One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to...
...Read More



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