How Search Engine Optimization Works Today
How do the big three search engines work and how should you optimize your site to get results?
Google, Yahoo, and MSN are by far the biggest and most popular search engines on the net today. Each one of these search engines use different technology to bring back search results, but for the most part they are very similar. 90% of all web surfers use Search Engines to find what they are looking for. It is pivotal that website owners take advantage of this large amount of FREE TRAFFIC. Search engines are designed to be accurate, it is a search engines job to be accurate and to bring back a result that best reflects a person's search.
Search Engines Love Content
Search engines want to rank sites that have content that is relevant to search terms. Let's say your talking about outside plants on your website, and someone is searching for outside plants, then a search engine wants to rank you highly for that search. The best way to rank high in a search engine is to have a website that has very specific relevant content. For example, if you want to rank high for car parts, then your site needs to be about car parts, and your website also needs to have lots of relevant content about car parts. This is the first crucial part to getting ranked high with the search engines. This is also the best time to do a quick
How Search Engines Work
A search engine has a little agent known as a "spider" that it sends out to look at websites. This spider travels the internet through URL Links. When a search engine spider reaches your site it literally crawls through your site and has a look around. The first and most obvious thing that it looks at is the relevant information on your site. Once it has this it takes that information with it back home, carrying data for the master computer to process and give you a rank.
While the spider is visiting your website it also looks at some very important pieces of information.
This is where Keywords come into the game. Remember a keyword is a word or a grouping of words into a phrase that best describes the information that a spider is going to find on your website. For example, if you have a website about used golf clubs then your specific keyword would be "used golf clubs" and then of course you would have other general keywords that relate to the same subject on your site.
Spiders begin there search with your URL or website address. It looks to see what words you have in your URL and how relevant they are to your website. Once the spider has this data it moves on to your websites Title Tag.
What is a Title Tag?
In your search engine listing, this is the first thing you see, it is in bold and underlined. You can also view a websites Title by looking at the top line of a web browser. It's important that you place your keywords in your title tag because Search engines today place a lot of weight on title tags.
The next thing that the spider is looking for is your meta description tag.
What is a Meta Description Tag?
In your search engine listing, this is the text that appears below your title. Most search engines will use your description as the description in the listing on the search results page. It's also very important to sprinkle in your keywords into your meta description tag. Please remember that real humans will also be reading your description when they see your listing, so be sure to make it compelling enough to get the click. Search engine spiders will often crawl your description tag to see what kind's of keywords you are using. After viewing your description tag a spider will move onto your meta keyword tag.
What is a Meta Keyword Tag?
The meta keywords tag is where you tell the spider what sort of keywords you think are relevant to your website and the search engines. It's important to list your specific keyword (Site Concept keyword) and your more general keywords (related keywords) in your meta keywords tag. Because this is ultimately what your website is about.
Lastly the Search engine spider will put on its reading glasses and take a look at your homepage. When a search engine spider begins to read your homepage it is looking for KEYWORDS. When you are writing your homepage copy don't forget that both human readers and those eight-legged robotic arachnoids will be reading this page. Be sure to OVERdeliver to your potential customers and make sure to sprinkle it with the same keywords that you used in your title, your description, and your Meta Keyword Tags. The spider will see all of this and conclude that your site is worthy of a good ranking.
Copyright Levi Barnes - http://www.good-search-optimization.com
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